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How to Name a New Product?
The company grows by bringing out the best in its product. Every time a research…
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Classic Branding Dysfunctions
If a brand architecture is not proper, it can lead to unwelcome consequences. Few instances…
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What is Brand Management?
Brand management is an art of creating a brand and maintaining it. It is nothing…
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Internationalizing the Architecture of the Brand
Since most of the brand architectures are built over a substantial period of time in…
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Choosing Appropriate Branding Strategy
The following parameters should be considered while choosing an appropriate branding strategy − ● Marketing strategy…
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Hybrid Brand Architecture
It is a combination of monolithic, endorsement, and portfolio architectures. These are the most common…
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Ingredient Brand Architecture
In this architecture, a principle brand supports to qualify other brands. The idea is, if…
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Portfolio Brand Architecture
In this type, all or many brands are kept with separate identities, names, and life…
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Endorser Brand Architecture
Here, a parent brand consists of various operating units which are identified by their own…
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Masterbrand or Monolithic or Umbrella Architecture
This is the simplest type, where all units and divisions of a business share the…