Posted inFeatured
Posted inBrand Management
Hybrid Brand Architecture
It is a combination of monolithic, endorsement, and portfolio architectures. These are the most common…
Posted inBrand Management
Ingredient Brand Architecture
In this architecture, a principle brand supports to qualify other brands. The idea is, if…
Posted inBrand Management
Portfolio Brand Architecture
In this type, all or many brands are kept with separate identities, names, and life…
Posted inBrand Management
Endorser Brand Architecture
Here, a parent brand consists of various operating units which are identified by their own…
Posted inBrand Management
Masterbrand or Monolithic or Umbrella Architecture
This is the simplest type, where all units and divisions of a business share the…
Posted inBrand Management
Line Brand Architecture
When a variant is added to the existing brand, it is called line extension. The…
Posted inBrand Management
Source Brand Architecture
In this type, the company name is well known and guarantees the quality of the…
Posted inBrand Management
Product Brand Architecture
The brand is a kind of product brand, if the corporate brand name is hidden…
Posted inBrand Management
Brand Name
Brand name is one of the brand elements which helps the customers to identify and…
Posted inBrand Management
Types of Brand Architectures
They can be varied from pure to hybrid. However, generally brand architecture is distinguished into…