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Line Extension
A variation of existing product launched under the existing brand. It often adds different flavor,…
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Brand Management – Extension
Brand extension is required for a company’s growth, profitability, and brand’s added reputation. It is…
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Online Brand Promotions
Online brand promotion comes with the challenge of integrating the marketing mix (putting the right…
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Role of Brand Ambassadors and Celebrities
Another way of promoting brands is by employing a brand ambassador. A brand ambassador is…
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Brand Promotion Methods
There are various brand promotion methods conducted to keep the brand noticeable − ● Organizing Contests − To…
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Brand Management – Promotion
Brand promotion is the way to inform, remind, persuade convincingly, and influence the consumers to…
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History of Branding
The concept of branding exists since approximately hundred years.
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Branding for Global Markets
Venturing into global markets is inevitable for brands. A brand is global when it is…
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Defining and Establishing Brand Values
Consumers are interested in brand values. When the consumer understands the brand value, he can…
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Identifying and Establishing Brand Positioning
To identify brand positioning, the brand manager needs to study the market segment of venture.…