Posted inBrand Management
Ingredient Brand Architecture
In this architecture, a principle brand supports to qualify other brands. The idea is, if…
Posted inBrand Management
Portfolio Brand Architecture
In this type, all or many brands are kept with separate identities, names, and life…
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Endorser Brand Architecture
Here, a parent brand consists of various operating units which are identified by their own…
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Masterbrand or Monolithic or Umbrella Architecture
This is the simplest type, where all units and divisions of a business share the…
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Line Brand Architecture
When a variant is added to the existing brand, it is called line extension. The…
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Source Brand Architecture
In this type, the company name is well known and guarantees the quality of the…
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Product Brand Architecture
The brand is a kind of product brand, if the corporate brand name is hidden…
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Brand Name
Brand name is one of the brand elements which helps the customers to identify and…
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Types of Brand Architectures
They can be varied from pure to hybrid. However, generally brand architecture is distinguished into…
Posted inBrand Management
Brand Management – Architecture
When the company portfolio is growing, the brands tend to evolve. It is critically important…