Posted inFeatured
Posted inRural Marketing
Rural Marketing – Culture
Culture comprises of values and shared beliefs, ideas and other meaningful symbols that help individuals…
Posted inRural Marketing
Rural Marketing – Attitude
Attitudes influence behavior and have an impact on the perception of objects and people, and…
Posted inRural Marketing
LG: Rural Marketing in India
LG Electronics India Private Limited (LG) step forward into the Indian market in 1993. After…
Posted inRural Marketing
Rural Marketing – Promotion Strategies
Let us now understand the different promotion strategies involved in rural marketing. Personal Selling It…
Posted inRural Marketing
E-Chaupal − A New Era in the Indian agro Sector
A private initiative has been taken by ITC Ltd in the state of Madhya Pradesh.…
Posted inRural Marketing
Rural Marketing – Strategies
The concept of rural marketing differs from different things to different persons who are active…
Posted inRural Marketing
Rural Marketing – Mix
Marketing mix comprises of various controllable elements like product, price, promotion and place. Success of…
Posted inRural Marketing
Rural Marketing – Overview
’Rural marketing is a process of developing, pricing, promoting, and distributing rural specific goods and…
Posted inRetail Management
Retail Management – Business Operations
Customers remember the service a lot longer than they remember the price. − Lauren Freedman…
Posted inRetail Management
Merchandise Management
Advertising moves people toward goods; merchandising moves goods toward people. − Morris Hite (American Advertising…